Your ultimate HQ
for digital products.

Create it. Launch it. Sell it. Your way.

Sell your video, audio and files as one-offs, subscriptions or bundles. Make your store, pages and posts look exactly how you want. All in one place.

We take 8% when you sell, plus card fees. No monthly fee. Every feature from day one.

It all connects: your product fills your store, your posts bring people to it, and every sale comes back to your stats.

Why one place

One site instead of five.

Selling something you made usually means a design app for the pictures, a page builder for the sales page, a shop for the checkout, a form for the waiting list and something else to test what works. Then exporting, uploading and copying between them.

  • Design straight onto your products, pages and posts. No download, no upload.
  • Prices, sales and stock on your pages update themselves.
  • Your customers, messages and stats are already there.
Start free
Design appexport, download
Page builderupload, paste
Shop and checkoutcopy the link
Waiting-list formexport the list
Page testinganother login
DesignPagesCheckoutWaiting listTests

Create it

A real design studio, inside your shop.

Merlin is the design studio built into LearnersHQ. Start from a template, then keep going: gradients, fonts, shapes, effects and animation, on a canvas that is yours. It has two sides: Graphics, for posts, thumbnails, logos and workbooks, and Pages, for the sales and landing pages your store sells from.

Templates are where you start, not where you stop. Starters for every post size in your own colours, about your own products, and section templates and starter pages for your pages. Underneath, a full canvas for the moment you want something nobody else has.
Try Merlin nowFree, no account. Save it and it is yours.Pages come with your free account. Start freeTry Merlin on a computer, free and without an account.

Posts, thumbnails, logos and workbooks: download them to post or print, or put them on your products.

Merlin · Graphics

The Animation Studio

And it moves.

Press Animate on any layer. Choose when it happens, choose what happens, and chain the steps to play with or after each other. 128 presets for entrances, loops, exits, hover and click; states that change on hover or click; keyframes that follow the scroll. It all plays on your published pages from one small script, so they stay quick.

New

Dawn Chorus: five mornings

Five recordings made on five consecutive mornings in the same field, and the reasoning behind each one.

$64.39

Morning 1 · First light, still air

Morning 2 · What I got wrong

Morning 3 · Rain on the hedge

Morning 4 · The one I would release

Morning 5 · Wind and the road

Inside the Animation Studio

Every part, every moment, your call.

The card above was set up in the Animation Studio, Merlin's room for movement. This is the real thing, on a real product card, step by step.

Merlin · Animation Studio
The Animation Studio open on a Neon glass product card: its parts on the left, the live preview in the middle, its looks and triggers on the right

Open the Animation Studio from Merlin's toolbar. Your design's parts are on the left, a live preview in the middle, and what happens on the right.

Launch it

Build the buzz before your product is out.

Launch a new product in five steps: show it as coming soon with its launch date, collect the people who want it, tell them all on the day it's out, run a launch sale with a countdown, and let your page test which version sells best.

Step 1

Coming soon

On your store and landing pages, with the date. The marketplace lists it on the day.

COMING 14 NOVSleep, resetNotify me
Step 2

People ask to be told

They sign up to hear when it's out, on your product page or by leaving their email on your landing page. The emails they leave are yours.

0
waiting for launch example
Step 3

Launch day

Everyone who asked to be told hears the moment it's out: on their notification bell, and by email if they left their address on your landing page.

Notifications
Sleep, reset is outThe Quiet Hour · just nowTake a look
Step 4

A countdown tied to your sale

Set the sale's end date once. Every countdown on your pages runs to it and moves if you change it. When it ends, the price goes back by itself.

Sale ends Sun 16 Nov
£29£40
02DAYS11HRS45MIN09SEC
Step 5

Let your sales pick the page

Put up to four versions of a page on one address. Each visitor sees one version, we count the sales, and the winner can go live by itself.

A: 22 sales
B: 32 sales · winner
example

Sell it

Sell what you make. Get paid your way.

The selling underneath is the real thing: the checkout, the payments, the customers, the stats.

Make the product: drop in your files.

Video and audio are what plays. A file goes with whatever plays above it, and chapters group them, if you want them. It sorts itself by type; drag to change the order. Try it: add a file, move things, lock one.

Drop these in:
Content
Drag to reorder. What a file sits under is whatever content is above it

    What your customer sees

    However they like to pay.

    • One payment

      Theirs to keep, on any device.

      $78.08 once
    • Plans

      Monthly, every three months or yearly. Sell it once and by plan at the same time.

      OnceMonth3 moYear
    • Free trials

      Up to 30 days free on a plan, one per customer.

      7 days free then $12.00 a month
    • Intro prices

      A lower price for the first few payments of a plan, then your usual price after that.

      $6.00 a month for 3 months, then $12.00 a month
    • Sales

      By dates, for the first buyers, or on the first payments. Several can stack, in your order.

      25% off · ends Sun
    • Discount codes

      For a product or a bundle, with dates and a limit on uses.

      STRONG20
    • Order bumps

      One tick at checkout adds something small to a one-off buy.

      ✓ Add the meal plan $9
    • Their own currency

      Buyers see and pay in theirs, at the day's rate.

      €72.40 · £61.20 · A$121
    • Change and upgrade

      Customers switch plans, or upgrade to a bundle and pay only the difference.

      Upgrade to the bundle: $31.00
    • Available until a date

      Choose the last day people can buy it. After that, it's no longer available.

      Available until Sun 29 Nov
    • Private

      Hidden from your store, the marketplace and search engines. Only people you send the link to can see it and buy it.

      Only with the link
    • Refunds, settled fairly

      14 days to ask, once per payment. You answer first, and if you can't agree, we decide. See how

      Case LHQ-C0142 · Settled

    Package it

    Bundle it. Show it everywhere.

    Sell your products together for less, and show them in your store, on the marketplace and on your landing pages, with every card kept up to date for you.

    Save 30%

    3 products

    $49.00once

    $70.00 bought separately

    On your store

    Bundles: more together.

    Put products together and give them a price of their own: once, by plan, or both. The saving is worked out and shown for you, and every product in it says Also in a bundle. Someone who bought one product can upgrade to the bundle and pay only the difference, and a bundle can have its own launch date: everyone who signed up to hear about it is told on the day it's out.

    • Its own page and its own card
    • Sold once, by plan, or both
    • Plans that let subscribers switch to a bigger bundle
    Save 30%

    The Beginner Bundle

    Fretwise Guitar4.9 (12)$49.00$70.00 bought separately

    On the marketplace

    Every card updates when you edit a product or bundle.

    Your products and bundles are connected to every card that shows them: in your store, on the marketplace and on your landing pages, in whichever of Merlin's designs you like. Change the price, start a sale or sell a place, and every one of those cards shows it straight away. Nothing to remake, nothing to copy across.

    Store and marketplace cards follow every change you make to the product or bundle. On a landing page, the price, sale and places left update by themselves; for a new title or picture, press Update card in Merlin.

    Drawn by the platform
    On a landing page

    3(0:55)

    What’s inside
    • mp4Week 1 Learn the big lifts(0:31)
    • mp4Week 2 Add the weight(0:16)
    • mp4Week 3 Your first personal best(0:08)

    One payment, no subscription

    Keep them close

    Your own feed. Post for free, or for members.

    Your store has a feed of its own. Post a quick update, a set of pictures, a video, a recording or a full article, and choose who reads each one: everyone, your followers, or paying members. It reaches their Feed and their bell, and Stats shows you which posts bring in followers and money.

    New postFretwise Guitar · Posts

    This week's riff, slowed right down.The four bars everyone asked about, at half speed and then full speed, and where your fingers go.

    Who can read it

    learnershq.com/feed

    Feed

    Every post can be commented on, has five types of reactions and followers can save it. Stats show every post, how many people saw it and how much it earned.

    Grow it

    Know what's working.

    See where your buyers come from, what they do with what they bought, and which links, pages and posts earn their keep. Then do more of what works.

    Money in

    Every sale in this period, before fees

    £3,64625%in the last 30 days

    Your store £1,297Marketplace £731Landing pages £1,349Straight to checkout £269

    42 sales in this period.

    From looking to buying

    Everybody who arrived in the last 30 days, by the way they came in, and how far they got

    Came in throughPeopleCheckoutBoughtRateMade
    All91225910311%£3,646
    Landing pages3571215315%£1,349
    Winter workshop221753315%£836
    Night sky starter136462015%£513
    Your store320863110%£1,297
    Marketplace22643136%£731
    Straight to checkout99667%£269

    On what: Phone 583 · Computer 357
    From other sites and links: Google 376 (47 bought) · Instagram 282 (28 bought) · Typed or bookmarked 282 (19 bought)

    Rate is how many of the people bought. Made is the period's sales, refunds left out. Straight to checkout is somebody who opened a checkout link, from an email or a message, without one of your pages first. Counted in people. Somebody who turned cookies down is counted again on each visit.

    What earns most

    Sales in this period, by product

    • The Complete Kit£1,011
    • Printing at Home£841
    • The Long Exposure Companion£753
    • Field Log Sheets£571
    • Night Sky Presets£217

    What sold, by kind

    Sales in the last 30 days, by how they were bought

    SalesMoneyShare
    Products bought outright18£70236%
    Bundles bought outright6£53427%
    New plans4£1166%
    Plan renewals21£60931%
    Free claims37––

    Share is of the money. Free claims are counted, not added up.

    Averages

    What a sale, a buyer and a visitor are worth in the last 30 days

    £40per order
    £61per buyer
    £1.84per visitor

    Per visitor is money in over the 1066 different people who visited your stores. Watch these after you change a price or add a bundle.

    Extras at checkout

    Your order bumps in the last 30 days

    ProductExtraShownTookAddedRefunds
    The Long Exposure CompanionNight Sky Presets6419 · 30%£3611

    Shown counts buyers the checkout showed the extra to, once each. Money added is the extras alone, also inside Money in. Took is how many bought it, and the share of the buyers shown it who did.

    Where buyers are

    The country of the card each buyer paid with

    • United Kingdom21
    • United States11
    • Germany4
    • Australia3
    • Canada3

    Discounts used

    Your discount codes used in this period

    14times a code was used
    • SPRING208
    • FRIENDS4
    • WELCOME102

    Your customers

    What buying from you feels like.

    From the first time someone sees your work to the tenth time they come back: what your customer gets, on the real screens. Go through it step by step.

    Wherever you send them, it leads to the same checkout.

    Your landing pages, your store, a link in a post or an email: each one counts its visits, and every sale is traced back to the link it came from.

    learnershq.com/go/learn-guitar
    Learn Guitar the Easy WayPlay your first full song this month
    Get it · $49

    Your landing page

    Made in Merlin and published in a click.

    learnershq.com/store/Fretwise-Guitar
    Fretwise GuitarFollow

    Your store

    Everything you sell, and your posts, in one place.

    Fretwise Guitar

    It's out! Four lessons, from your first chord to your first full song.

    learnershq.com/go/learn-guitar

    A link you shared

    In a post, a newsletter or a message, with its own campaign link.

    learnershq.com/market

    The marketplace, in time

    Where people can come across you without a link. Where it stands

    The marketplace

    Get on the shelf while it's short.

    The LearnersHQ marketplace is opening, and the first creators are stocking its shelves now. People search it, save what they like and follow the stores they love, and hear when something they saved goes on sale. Be on it before the crowd: when the shoppers come, the products already there with good reviews are the ones they will buy.

    1. NowList it

      The marketplace box is already ticked on every product. Add a picture and a short description, and it's on the shelf. No extra fee.

    2. NextWe bring the buyers

      Once the shelves are full enough to browse, we start paying to send shoppers to them.

    3. ThenEarly products have the reviews

      Fewer products means more eyes on each one, and time to earn reviews before the crowd arrives. The ones with good reviews are the ones shoppers buy.

    Below is the real marketplace, with example shops in it. Search it, open the shelves, filter and sort it, save something.

    All products

    3 across

    Calm in Ten

    The Quiet Hour30 audio tracks · MP3 · 5h 00m in all4.1 (27)from $6.00 a monthmonthly or yearly
    Save 30%

    The Beginner Bundle

    Fretwise Guitar4.9 (12)$49.00$70.00 bought separately
    Save 30%

    Creator starter bundle

    Launch Lab5.0 (12)$79.00$113.00 bought separately

    For creators

    Sell to other creators, too.

    Made a look worth reusing? Merlin packs your colours, gradients, type styles, looks, shapes, photo looks, patterns and brushes into one .lhq file, and a whole design, a landing page included, saves as one too. Sell it like any product, switch on For creators, and it goes on the marketplace's For creators shelf. Buyers open it in their own Merlin and add it to their tools.

    On the marketplace's For creators shelf

    Your work stays yours

    Protected from the first upload.

    Choose how much protection each product gets, right in the product editor. Try the choices: the video and the PDF change as you do.

    Protect your contentLearn Guitar the Easy Way · product editor

    Sam Lee · sam@example.com
    Your first full songLicensed to Sam Lee · sam@example.com · Fretwise Guitar
    Page 1 of 9 · as Sam downloaded it

    No platform can stop a screen recording. These make a copy point back to whoever shared it.

    Pricing

    8%

    when you sell. Nothing when you don't.

    No monthly fee and no tiers. Every feature on this page, from your first day.

    Start free
    Your buyers pay in
    $39
    40
      You keep about$1,369
      A month. The card fee is an estimate: it depends on each buyer's card, and Earnings shows the real one against every sale. The same sum the product editor shows under your price.

      Getting paid

      • Held for 30 daysMoney from each sale waits 30 days, so refund requests can be settled.
      • Paid in the first week of the monthEverything 30 days old or more by the 1st, in pounds, euros or US dollars, straight to your bank account.
      • Paid once you reach $100Payouts start when your earnings reach 100 US dollars, or the same in your currency, and you've verified who you are. Anything less waits for the next month.
      • The transfer feeA small bank transfer fee comes off each payout. We make no other charges.

      VAT is ours to deal with. We charge and pay it on your sales where we are registered, so you don't register for it yourself. Where it's charged on a sale, it comes off first, and the 8% is worked out on the rest.

      Create it. Launch it. Sell it. Your way.

      Upload what you made, make it look like yours and start selling. It’s free until you sell.

      Start free